Alternative Data Market Overview

The Global Alternative Data Market is experiencing exponential growth due to rising investor demand for non-traditional data sources. According to Market Research Future (MRFR), the industry is projected to reach USD 27 billion by 2035, growing at a 12.33% CAGR during 2023–2032 . Other sources estimate the market to be around USD 6.69 billion in 2023, escalating to $135 billion by 2030 at a similar CAGR of ~52% . This growth is largely fueled by more pervasive use of credit/debit card transaction data, satellite imagery, social sentiment, mobile usage patterns, and web-scraped data.

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Market Segmentation

By Data Type

• Credit & Debit Card Transactions: This dominant segment contributed ~45–65% share and continues to lead due to its accuracy in real-time revenue tracking .

• Social & Sentiment Data and Geo‑location (foot traffic): Both are expanding rapidly—sentiment data is projected to grow at ~67% CAGR driven by social media analytics and mobile adoption .

• Additional segments include email receipts, satellite & weather data, mobile app usage, web‑scraped traffic, and more.

By End-User / Industry

• BFSI (Banking, Financial Services & Insurance) and hedge funds have the early majority; hedge funds alone represent the major end-users, leveraging these signals for alpha and risk detection .

• Retail & e-commerce have shown the fastest projected growth (~55% CAGR) due to consumer behavior insights and dynamic pricing needs .

• Other sectors gaining traction include automotive, IT & telecom, real estate, energy, and transportation & logistics.

Key Players

Major companies leading the charge include:

• 1010Data, Advan, Dataminr, Earnest Research, M Science, Preqin, RavenPack, Thinknum, UBS Evidence Lab, YipitData .

• Others like FactSet, Moody’s Analytics, Refinitiv, Eagle Alpha, and Visible Alpha are also influential .

Industry News & Recent Developments

• North America maintains dominance, contributing ~45–57% of revenue by 2022/2023; the U.S. leads, with Canada showing rapid growth .

• Asia-Pacific, notably China, India, Singapore, and Thailand, is the fastest-growing region, offering significant new growth avenues .

• In August 2022, Dataminr launched a global partner program to expand corporate reach.

• December 2022, Preqin introduced anonymized asset-level benchmarks enhancing private capital insight .

• Significant M&A: BlackRock acquired Preqin for USD 3.2 billion, underscoring strategic consolidation .

Market Dynamics

Drivers

• Demand from hedge funds for unique signals to gain alpha .

• Generative AI requires diverse, high-quality datasets; synthetic data solutions are emerging to satisfy ethical and performance demands (adding up to +15% CAGR impact) .

• Digital transformation across industries, along with serverless and cloud-native technologies, boosts data integration (+9.7% CAGR contribution) .

Restraints

• Privacy regulations (e.g., EU AI Act, California Location Privacy Act) complicate global data flows, suppressing growth by ~7.2% CAGR impact.

• Rising costs of premium data restrict broader access, especially for SMEs .

• Anti-scraping technologies (e.g., by Cloudflare) limit web data availability, reducing certain sources by ~6.1% CAGR impact.

Regional Analysis

North America

Largest market share (45–57%). U.S. financial institutions and hedge funds drive early adoption; Canada is among the fastest-growing in the region .

Asia-Pacific (APAC)

Fastest CAGR forecast. Digitization efforts, e-commerce growth, and BFSI adoption in China, India, and Southeast Asia fuel expansion .

Europe, LATAM, MEA

Emerging but growing. LATAM (especially Brazil) shows high CAGR, and MEA adoption trends upward, though the absolute market size remains modest .

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Future Outlook

The future looks robust:

• By 2032, projections suggest a market worth ~USD 227.7 billion.

• North America will continue dominant, but APAC is closing the gap quickly.

• Generative AI and synthetic data markets will flourish under stricter privacy regimes.

• IoT and blockchain-tokenization of data will create new monetization models (+4–6% CAGR push globally).

• Anticipated M&A consolidation, aligned with evolving regulation frameworks, will lead to more standardized governance and toolsets.

About Market Research Future: 

Market Research Future (MRFR) is a global market research company that takes pride in its services, offering a complete and accurate analysis regarding diverse markets and consumers worldwide. Market Research Future has the distinguished objective of providing the optimal quality research and granular research to clients. Our market research studies by products, services, technologies, applications, end users, and market players for global, regional, and country level market segments, enable our clients to see more, know more, and do more, which help answer your most important questions. 

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