MARKET OVERVIEW

Outdoor Advertising Market—encompassing billboards, transit signs, street furniture, and digital displays—offers widespread brand visibility in public spaces. In 2024, the global outdoor advertising market was valued at USD 41.00 billion. IMARC forecasts robust growth to USD 67.97 billion by 2033 (CAGR 5.72%), primarily driven by urban expansion, smartphone penetration, and rapid digital technology adoption.

STUDY ASSUMPTION YEARS

• BASE YEAR: 2024
• HISTORICAL YEAR: 2019–2024
• FORECAST YEAR: 2025–2033

OUTDOOR ADVERTISING MARKET KEY TAKEAWAYS

• Market growth & size: USD 41.00 billion in 2024, projected to reach USD 67.97 billion by 2033 at a 5.72% CAGR.
• Regional dominance: Asia leads with a 34.5% share in 2024 due to rapid urbanisation and tech uptake.
• Type split: Traditional formats held ~51.7% of the market in 2024; digital formats continue to gain momentum.
• Segment leadership: Billboard advertising accounts for ~56.7% share in 2024, offering extensive reach and cost‑effective branding.
• Regional surge: North America’s growth driven by infrastructure and interactive digital ad rollouts.
• Technology trend: AI, AR, DOOH, q‑codes, and programmatic platforms are transforming engagement and targeting.

MARKET GROWTH FACTORS

1. Technological Advancements Powering Digital Transformation

The rapid rise of digital out of home (DOOH) technology is truly transforming the advertising scene. With high-resolution screens, AI, augmented reality (AR) interactive billboards, and programmatic ad platforms, advertisers can now create dynamic, data-driven campaigns that adjust in real-time based on demographics, weather, or current events. By 2024, global digital ad spending is expected to hit around USD 870.9 billion, reflecting a growth rate of about 9.2% year-over-year. Meanwhile, India is leading the charge with innovative digital DOOH campaigns that incorporate QR codes, AR, and smartphone integration. This tech evolution not only makes campaigns more relevant but also boosts return on investment (ROI) for advertisers and drives market growth.

2. Urbanization & Expanding Advertising Infrastructure

As urbanization accelerates, more people are flocking to cities, creating prime opportunities for outdoor advertising. In 2024, Asia is set to capture a whopping 34.5% of the global market share, thanks to the rapid development of metropolitan areas in countries like China, India, South Korea, and Japan. North America is also reaping the benefits, with its highways, transit corridors, and high vehicle ownership making billboards even more effective. Ongoing infrastructure improvements—like new roads, transit systems, and airports—are continually opening up fresh advertising opportunities, ensuring that outdoor advertising remains on an upward trajectory.

3. Cost Efficiency & Integration with Mobile Platforms

Billboard and transit ads are not only cost-effective but also pack a punch compared to traditional print and TV ads. Their static or digital displays, whether updated manually or remotely, guarantee long-lasting visibility. When you factor in the affordable production and rental costs, outdoor ads become a compelling choice for long-term campaigns. By integrating smartphone features such as QR codes, geofencing, AR, and programmatic ads, advertisers can seamlessly connect physical billboard campaigns with digital interactions. This multi-channel approach enhances engagement, delivers measurable results, and strengthens the momentum of DOOH advertising.

Request for a sample copy of this report: https://www.imarcgroup.com/outdoor-advertising-market/requestsample

MARKET SEGMENTATION

By Type:

• Traditional Outdoor Advertising: Static billboards, transit ads, posters, street furniture
• Digital Outdoor Advertising: Digital billboards, electronic transit displays, interactive street furniture

By Segment:

• Billboard Advertising: Large-scale static and digital billboards along highways and urban zones
• Transport Advertising: Ads on buses, subways, trains, and transit shelters
• Street Furniture Advertising: Displays on benches, kiosks, lamp posts, and public street fixtures
• Others: Includes place-based signage, mall displays, and miscellaneous outdoor media

Breakup by Region:

• North America (United States, Canada)

• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)

• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)

• Latin America (Brazil, Mexico, Others)

• Middle East and Africa

REGIONAL INSIGHTS

Asia is set to take the lead in outdoor advertising with a whopping 34.5% market share in 2024, driven by rapid urban growth, tech-savvy consumers, and a robust transit system. Countries like India, China, Japan, and South Korea are at the forefront of digital out-of-home (DOOH) advertising, leveraging AI, programmatic ads, and smartphones to create personalized and engaging public campaigns.

RECENT DEVELOPMENTS & NEWS

The innovation in DOOH is transforming the landscape of outdoor advertising. In September 2024, ShopLiftr rolled out a programmatic DOOH platform that allows for real-time, geo-targeted campaigns. Meanwhile, in April 2024, Redken unveiled a 3D AR billboard in Times Square, U.S., enabling people to virtually try on different hair colors—this marks a significant advancement in immersive consumer interaction. Over in Asia, Media Networks launched an extensive outdoor digital campaign for Natraj Gelix Pens in September 2024, showcasing the growing investment in dynamic DOOH strategies across the region.

KEY PLAYERS

• JCDecaux SE
• Ströer SE & Co. KGaA
• Clear Channel Outdoor Holdings, Inc.
• Lamar Advertising Company
• Outfront Media Inc.
• Ocean Outdoor UK Limited
• Global Media Group Services Limited
• APG|SGA
• Pattison Outdoor Advertising
• Capitol Outdoor, LLC

Ask Analyst for Customization:  https://www.imarcgroup.com/request?type=report&id=744&flag=C

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include a thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape, and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us: 

IMARC Group

134 N 4th St. Brooklyn, NY 11249, USA

Email: [email protected]

Tel No: +1-631-791-1145